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Poorly targeted content based on stereotypes could go unnoticed, or even worse, be 'marginalized' on social media.SEO manual for beginners Home Blog SEO manual for beginners SEO (Search Engine Optimization) is one of the essential elements in a marketing strategy so that our website is found on Google. It is best to do SEO before building our page, why? because it is the backbone of web architecture, because it takes some time to position a site, and because it is better to start doing it based.

On the keywords previously analyzed and on which we will have to work. It's not about getting more visits or more links; is about: earn more money make the site navigable by robots know the audience, data, information increase visibility venture into various niches or Digital Marketing Service categories Google Algorithms Since 2011, Google has been concerned with offering better search results to users, by launching various algorithms to eliminate sites that, through cheating and deception, achieved good positioning.



Google Panda Google-Panda The first algorithm launched in 2011 was Panda , responsible for penalizing low-quality content or junk websites that are also crammed with advertising. On the other hand, it favors well-structured sites with original content, well written, without grammatical errors and that add value to the user experience. Google Penguin Google Penguin Algorithm The second Penguin algorithm , released in 2012, is focused on penalizing spam, bad link building , and keyword abuse.