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Having all the information he needs to make his decision, he no longer expects you to just sell your offers. He wants more, much more! . To attract the buyer, stop selling support With the Internet and social networks, the buyer has become autonomous. Before, you held the information and the buyer had to consult you to satisfy their needs or resolve their problem. Now the buyer has all the information they need just a click away and that changes everything . The buyer now carries out the majority of his purchasing considerations alone.
Worse, nearly out of BB buyers prefer to do without contact with a salesperson during Mexico Phone Number Data the purchasing process. If the buyer agrees to contact you, it is not so that you repeat to him everything he may have read throughout his purchase considerations. The buyer wants you to support them in their thinking and answer each of the questions they ask themselves throughout the purchasing journey below buyer journey how to attract customers with Inbound Marketing Your mission, if you accept it, is to demonstrate to the buyer that you are the best option to resolve their problem and help them achieve their objectives. .
To attract the buyer, personalize and contextualize The buyer is oversolicited on the Internet he receives on average around twenty emailings every day and has become accustomed to being able to contact everyone and anyone on social networks. Concretely, to attract and retain the buyers attention, you must personalize your messages as much as possible but go further by contextualizing them . What does it mean to contextualize a message? Today, companies have understood that the basis is to personalize their communications.
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發表於 2024-3-12 17:53:20