What are people searching

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What is the content trying to do? Asking yourself this question first will give you a much better idea of what to put on your website. Are you an eCommerce retailer who wants to sell products directly to consumers? If so, your content will vary wildly from a business consulting firm. As a retailer, you want your content to create more transactions. So, you’ll focus on product descriptions, photos, videos, and other materials that show how great your products are and why people should buy them.

As a business consultant, your goal is to establish trust among potential clients. So, your  C Level Executive List content should illustrate what makes you an authority within the industry. Even if you don’t have much experience consulting, you can promote your insider knowledge. Overall, if your content matches your primary objective, it’s good.  for? Here is where keyword research will come into play. Even though you may want to write about topics that are near and dear to your heart, are people going to pay attention? Are enough people going to visit your website and consume that content? If not, you should focus on more relevant topics.





Again, let’s use our eCommerce and business consulting firms as examples. For the retailer, let’s say that they sell kitchen appliances. While there are tons of appliance makes and models available, not all of them are very popular. For example, air fryers are having a moment right now, meaning that more users are likely searching for air fryers to buy. keyword search on semrush - screenshot Example of Keyword search on Semrush If the retailer doesn’t feature air fryers on their pages, they could miss out on all that oil-free business.