Netflix researches what its users

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That's why branding is now more important than ever . Digital media give us immense possibilities to connect with people, since they allow us to dialogue with users, listen to them and build with them. Branding Guide Download it for free and start applying the concepts to your brand development What should I take into account to develop a digital branding strategy? Consistency and flexibility A brand must have well-defined values ​​that adapt naturally to different media. Everything you do will speak about your brand, from a video on YouTube to the way you answer a question.


Define the media Not all brands need to be on all platforms. To make USA WhatsApp Number Data this decision you must think about the user: where they are, what they do for fun, how they get information, etc. Think people, not screens In digital branding, as in content marketing, the focus is people. It's about generating value by teaching them something, offering them valuable information or even entertaining them. Think about how you are going to do this across the different touchpoints, both on and offline. Don't talk so much about yourself Personally, I don't like people at all who go on and on about how wonderful their life is without even asking you how you are.





The same thing happens with brands, we like those that share interests with us and care about listening to us and making our lives a little better. Therefore, investigate It's the best way to know your audience and provide value. For example, Netflix researches what its users watch, where and when, which gives it input to provide relevant content that generates true connections with people. Learn about market research Leave your email and receive the free PDF! Be transparent Sooner or later everything is known, and even more so in a digital world. That's why be careful with what you promise, lest it turn against you.