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Before making any decision to move forward with an email marketing campaign, you need to know the objective to be achieved with the action.
Still widely used and efficient, the strategy asks you to kn Chinese Overseas Asia Number Data ow your target audience very well so that you can reach them with relevant and interesting content that can add something to their knowledge and experiences.
Email marketing is a Digital Marketing tool focused on the relationship between company and users.
Within this, some crucial mistakes can greatly hinder your strategy, potentially harming your way of doing email marketing.
Therefore, it is necessary to pay attention and carry out all the planning before, during and after sending email marketing.
In other words, it is necessary to plan, produce, distribute and monitor the results.
Aiming to help you have a successful campaign, that is, without failures, we have prepared this content that will show you the 5 main mistakes when creating email marketing.
1. Do not segment communication
2. Not being clear on the subject of the message
3. Lack of care with the layout
4. Create emails without interactivity
5. Buy email list
Avoid these mistakes and learn how to write a professional email
1. Do not segment communication
One of the most serious and common mistakes made by companies that want to know how to do email marketing is sending messages on a generic basis.
In other words, not segmented, without paying attention to the user profile and the characteristics of the people who will receive the content.
Segment your email marketing campaign to provide quality to your readers.
Increasing the precision of the message directed to your target audience guarantees greater and better results when creating email marketing.
2. Not being clear on the subject of the message
Creating the title of a message is one of the most important factors in the content, after all, it is what will make your reader open or refuse your email.
With the large number of emails received by people daily, if the subject is not attractive, your email will certainly go straight to the trash.
Therefore, if you want to know how to do quality email marketing, you need to invest in extremely attractive subjects.
It's also worth asking your co-workers their opinion to see if they would open that email with the call created.
3. Lack of care with the layout
The third mistake when creating email marketing is a lack of care with the layout.
In addition to being careful with the presentation (subject) of your email, you need to be careful not to send content without images or poor quality images, for example.
As well as being unattractive, the performance of messages can be compromised, as the chance of them becoming spam is much greater.
To avoid this risk, it is worth paying attention to how to do HTML email marketing.
A good layout will help your reader stay interested in the content, after all, the visual is linked to this context and is as important as the textual.
Think about the following: no matter how good your text is, if the layout doesn't attract you, your reader probably won't even click to view it, as it won't have caught their attention among so many other things that catch their attention online. along the day.
4. Create emails without interactivity
Ideally, every email should generate a user action, that is, send it to another environment.
This must happen so that the relationship is prolonged and is not limited to just this communication.
Encourage your audience to click on your content by sending specific articles and promotions or even continuing contact through social media, for example.
This way you have a great chance of having loyal customers to your business later on.
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發表於 2024-3-10 12:16:07