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The communication channels and types of content they prefer And even more ! This list is not exhaustive. The goal is to get to know your audience as people, with real needs and real passions. This way, you will be able to communicate directly with them, on their terms. 2. Know your point of view It’s not enough to know your audience. You also need to know yourself. Your brand has a unique perspective. Your content and brand story should reflect this perspective. This is rooted in: What you stand for (your ideals, values ​​and goals) What sets your brand, products and services apart What gives you value in the eyes of your customers So how do you define your perspective? This is a rather subjective question, and there is unfortunately no single, strictly defined and quick process.

On the contrary, it requires a lot of personal Azerbaijan WhatsApp Number reflection and brainstorming. Many brands — like Zappos — share their point of view by publishing their core values ​​on their website. This can be a good way to help your audience understand you better, while also establishing a point of view that your editors can build on. Zappos, tone of voice, core values At Zappos, our 10 core values ​​are more than just words, they are a way of life. We know that companies with a strong culture and ambitious purpose achieve better long-term results. As we continue to grow, we strive to keep our culture alive and well. Zappos's 10 core values: 1. Provide quality service .




Embrace and lead change 3. Create fun and a little quirk 4. Be bold, creative and open-minded. 5. Pursue growth and learning 6. Build open and honest relationships through communication 7. Build positive team and family spirit 8. Do more with less 9. Be passionate and determined 10. Be humble 3. Know your content You may have ideas about the tone you want to adopt. But what is the tone of your brand right now? Whether you realize it or not, your audience probably already has an idea of ​​what your brand's tone is (and they may not be aware of it themselves).