Include in this section the costs for each product or service

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It is recommended to include a description of the team and their skills, the operational process and who are the people responsible for each individual activity. It details and presents what the company's mission, vision and values ​​are. Detailed description of the products Within this section you need to present each product or service you offer and detail its features. Outline what makes your products or services different from your competitors and why potential customers should choose yours over your competitors. Include in this section the costs for each product or service, and then set the pricing policy. Market analysis One of the most important steps is to conduct market analysis. Carefully study the industry in which you are going to operate and discover what are the strengths, as well as the obstacles that can prevent you from moving forward.


Determine who are the most important competitors in your field of activity and make a Phone Number Data comparison between yourself and them using a matrix like the one below; in this way you will be able to identify the elements by which you can differentiate yourself from the competition. Strong points Your online store Competitors A B c d The quality of products 4 3 3 2 0 Return availability 4 3 2 0 0 Product diversity 5 3 2 0 0 Any other criteria you consider relevant does not exist unsatisfactory satisfactorily good very good excellent Do not forget to define the target segment to which you are addressing and outline the profile of the ideal customer; you can use the image of a person who best resembles the profile of the ideal client you want; organize the information into a table for easy viewing.







Name and surname Virgil Ionescu Demographic profile Transylvania Sex Male Age 32 Professional status Sales manager in a multinational company Monthly income Between 7,600 - 8,500 lei Education University studies Marital status Married Family A child The market analysis must also include the establishment of medium and long-term objectives, but also the steps to be followed to achieve them. Marketing strategy and plan Marketing strategy and marketing plan represent key resources, without which a business cannot function; mention here how you will build your brand and how you will increase its notoriety. Determine in this section how you will reach the target segment, how to increase sales and how to generate more income. It is important to identify the right promotional distribution channels, tools and technology to reach consumers. Clearly define the positioning strategy of how you want your target audience to perceive you. The way your brand is positioned in the mind of the consumer defines the success you will have. If your products are high premium, the marketing policy must be a specific one, in which you convey to the customer that your products are special and the reason why the prices are higher than in the case of standard products.