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To find out more: Webconversion, content marketing agency How to build a digital strategy - Premium content Define your detailed digital marketing plan You now have all the keys in hand! All you have to do is put in place a detailed marketing plan with the following elements: the campaigns, the implementation of an editorial plan, the channels used, your budget, and your lead generation objectives by channel and by campaigns. The goal is to obtain qualified prospects and then convert them via B2B lead nurturing campaigns.

When developing an editorial plan, think long term and Phone Number Data plan the content to produce. write down the ideas, and define a regular rhythm of publication. Your strategy must remain coherent and extend over a long period of time (usually 12 months). For each month, plan the tasks: publication on the blog, creation of premium content such as a white paper, paid promotion on a social network, sending the newsletter, maintaining your old blog articles.




Finally, don't forget to regularly analyze the results of your actions in order to be able to adapt, or not, your digital communication strategy . Measure the performance and profitability of your digital marketing strategy actions To optimize your campaigns and make them as effective as possible, it is necessary to regularly take stock and analyze your results. Have your objectives been achieved? Observe your performance indicators (KPI) carefully. This could be your website traffic, engagement on your social networks, your SEO ranking, time spent on your pages, etc.