Low quality content and spammy links

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Wasting server resources on pages like these will draw the crawler's attention away from pages that actually have value, which could cause a significant delay in discovering content that actually has value and is updated more frequently.Furthermore, sites that present pages with links to low quality content or to spam sites can signal to Google that the content is not worthy of attention.Navigation parameters and session identifiersUsing parameters in the URL (querystring), such as filtering by color or price range, can be useful for filtering search results but often creates many URL combinations with duplicate content.



With duplicate URLs, search engines may not crawl new or Special Data updated unique content as quickly and/or may not index a page as accurately as indexing signals are diluted across duplicate versions.Duplicate contentPages containing similar information and content dilute the authority of the content and may reduce the Google spider's interest in our content. Avoid requiring indexing of duplicate content or creating sites (or pages) that are copies of others.Soft scan errors (soft 404)Understanding what a soft 404 error is can be a little tricky. According to Google, in fact it isA soft 404 error indicates a URL that returns a page that tells the user that the page does not exist and also indicates a 200 (OK) code. In some cases it is a page with little or no content, for example a blank page or with sparse content.Basically, you have a page on your site that tells visitors it no longer exists, but at the same time, it's telling search engines that it exists.Pretty confusing, right?In essence it is a page that returns an OK page code (i.e. a 200) but which essentially communicates that the page was not found. It is the classic page that we find on a site when we try to access a non-existent page.





However, if a page does not exist, the correct code to return to Google should be 404.In some cases, it might be a page on your site that doesn't have much content. For example, WordPress automatically generates a new URL when you create a new tag for your site. If you've created a tag but haven't yet published any posts using the tag, you'll have a blank page on your site and potentially a soft 404 error.Pages Not Found (404) Search ConsoleSo how does Google interpret these pages? When it crawls your site and comes across a page that the server claims exists (i.e. returns a 200 code) but the content suggests otherwise, Google thinks “well, this page offers no value to users, so it's not worth it. worth indexing” and gives it a soft 404 label.