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It requires scheduling, milestone identification, budgeting and resource management. It requires great people skills to motivate and work as part of a team. Soft skills such as communication, collaboration, creativity, persuasion, strategic thinking, and crisis management are crucial.  Paid Search Paid search is a way for pharma companies to get their product or brand to the top of the SERP search engine results page such as on Google or Bing. Marketers with this specialism are in high demand as they can create planned and targeted campaigns to drive a particular  


goal e.g. to generate leads. It can also be used for geo-targeting and to bid on competitor’s keywords. Paid search is unique and useful as it’s an intent-based advertising channel that allows a pharma brand to create targeted onlin Job Function Email List e behavior shows interest. Here’s an example for the drug Advil on Google. Paid ad for Advil Paid ad for Advil  Marketing automation The pharma industry lends itself to inbound and marketing automation techniques as it collects huge volumes of data and relies on technology for operations and production.  





Marketing automation tools use software to automate repetitive marketing tasks such as email campaigns and workflows, CRM updates, lead scoring, sales lead rotation and SMS. Marketers with automation expertise can help a company to save money, time and be more productive. A skilled marketer with these skills can help a pharma company to: Understand and optimize the healthcare professional or physician’s journey Deliver trigger-based messages Personalize content to meet the needs of consumers Use real-time analytics  Data Analytics Data is everywhere and it’s the volume that can be difficult to contend with as a marketer. As pharma companies gather so much data, it’s crucial to understand how to use it to gain insights that can drive revenue. The demand for data analytics jobs will grow by  percent between  and  according to the U.S Bureau of Labor Statistics, much faster than the average of  .