Internal linking Promote older blog topics and relevant resources Have you ever started reading a Wikipedia page about someone or something and fi ve minutes later found yourself don on a completely different topic Thats basically the beauty of internal linking. Internal Linking Promote Older Blog Topics and Relevant Resources In this example each of the terms underlined in blue and underlined in red is atopic. You the reader are interested in learning about SEO so you visited the Wikipedia page on Search Engine Optimization. Now here you see that Wikipedia is _also_ an authority on many SEO related terms that you can click on at any time to dig in and learn more. This is a great example of SEO in practice. Search engines see backlinks to older relevant content on your site as a sign that you are an authority on your niche topic.
Not only do you write about say Best Vietnamese Restaurants in Glasgow but you can also link back to previous articles youve written about Vietnamese cuisine South East Asian cuisine and Glasgows bes phot editor t pubs. Every _relevant_link you include in a blog post adds value to that post and to the user experience. Just read first how to get readers attention with backlinks. Sometimes you will naturally create a backlink as you write. However you will likely need to develop your blog backlink strategy once you have more articles to link to. To this end its worth considering hiring a professional SEO team to do the job manually or choosing an AI SEO tool to help you do the job yourself . Backlink Checker tool Organizing articles using tags and categories Just as headings should be used to properly structure individual blog posts to improve SEO and improve website traffic your cohort of articles should be tightly organized using tags and categories.
Lets take a look at each of them to find out what they do and why you should use them to improve your SEO Tag Adding tags to articles tells you which topics they cover and thus tells you which other articles on your site they may share certain similarities with. Tags are like hashtags on social media platforms. They tell both your readers and search engines like Google where your blog posts fit in the larger conversation. Here are some examples of tags that could be used for the Best Vietnamese Restaurants in Glasgow fictitious blog post described above Glasgow Vietnam Vietnamese food Restaurants Eating out Pho Noodles Asian cuisine Categories Categories are much broader than tags and blog posts should really only fit into one category except in emergencies.