Depending on the selected placement of your ad you will need the video in different formats similar to Google Ads . For example a story requires a portrait format with a ratio of 916 . Otherwise this placement cannot be served. 11 formats are used for the Instagram feed or carousels whereas a 45 format is suitable for the Facebook feed . The 169 version also uses the entire screen area but the user must first turn the smartphone or tablet horizontally.
Facebook published the following overview to illustrate The right formats for Facebook video ads Facebook also offers the option of adjusting the size of videos within the Ads Manager using the crop button. This does not always lead to Phone Number List a good result which is why choosing the right size right from the start makes the most sense for successful marketing. You can find more information about how to adjust the sizes afterwards here . Length of video ads o also depends on the type of placement.
The following table sets out all requirements regarding the format length supported campaign objective and structure of the videos Length of video ads Advantages of video ads Advertising with videos is a quick way to grab peoples attention . Since the few seconds that advertisers have to get this attention must be used optimally moving images come in very handy. The structure of the video also plays a major role. If the main part of your advertising video only starts after 10 seconds of intro you may have already lost the user.