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Product videos can increase sales by more than . Search Engine Optimization Search engine optimization should not be considered optional when it comes to your marketing strategy. Nearly of online experiences begin with a search engine, and the first five results on first page of Google account for more than of clicks. The SEO industry is actually worth about $ billion. of marketers say organic search has best ROI, and brands with a blog have more traffic rate than those who don’t. To stay relevant, visible, and get ranked well enough on Google that your page gets clicks, you need good content and a solid SEO strategy.
  
Additionally, while the primary goal of SEO is to drive traffic, another is to generate leads Photo Editing Services  and sales. Leads generated via SEO have a conversion rate, and of local searches result in a purchase within hours. However, while important, SEO can be difficult to master. For example, an important part of SEO is ensuring your website and content has relevant keywords throughout, but about of keywords get only or fewer monthly searches. This means you have to be more strategic about keywords you use and content you produce.



Another example is that there are more than factors Google’s algorithm looks at when ranking a website, so there are a lot of parts that need attention and optimization. For many companies, this is a full-time job. Note that even if you have a great strategy, about of all browser-based searches on Google end with no clicks. That’s why SEO is just one of many parts of an overall marketing strategy. Social Media Social media may seem like it’s becoming “outdated,” especially platforms like Facebook and Twitter. However, statistics show having a paid social presence can still drive traffic and sales for your business.