Xiaohongshu provides the BUFF that comes

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On the one hand, it allows Xiaohongshu users to have a new way to discover attractions, restaurants, etc. worth checking out around them. On the other hand, it also provides merchants with notes. Reach users to increase the feasibility of single orders. More importantly, Xiaohongshu’s ambition to make local life not only revolves around simple tools, but also intends to achieve breakthroughs in social attributes. Notes,  with local life In the minds of most users, Xiaohongshu has successfully settled as a platform for


sharing good things and growing grass. From the perspective of daily active Malaysia Phone Number Data users, Douyin has million daily active users and Kuaishou has million daily active users. In addition to these two major live broadcast platforms, Xiaohongshu’s daily active users have reached million. In addition, by , Xiaohongshu’s daily active users will reach million. The number of active users has reached million. In addition to highly active users, what is even more noteworthy is the high frequency of use of Xiaohongshu users. According to iiMedia Research data, among the frequency





of use of Xiaohongshu users in China in , more than % of users said they would use Xiaohongshu every day. More than % of users said they use Xiaohongshu multiple times a day. The high frequency of use also means that users have a higher willingness to share their notes or find corresponding notes through active sharing and active search, thereby making the content of notes on Xiaohongshu richer and more diverse, and providing more opportunities for merchants. Laying the foundation for reaching users.