Julia are there any insights on how the community backlash in Europe on Starbuck s tax structures has been internalised by the Company Will we see more voluntary tax payments in jurisdictions where little corporate tax is paid as was done in the UK I should note for those unaware that all reporting on the topic confirms Starbucks has completely legal organsational and tax structures in Europe. KAPIL KUMAR SOPORY COMPANY SECRETARY SMEC INDIA PRIVATE LIMITED There is lot to learn from the growth oriented approach of this Company which is employing strategies which are relevant and practical. These can be applied in companies engaged in manufacture of a variety of other products as well. Valuing staff and adopting unique marketing Chinese Overseas America Number Data techniques to attract customers is in particular noticeable. VICTOR MARTINEZ DIRECTOR KAWASAKI I thoroughly enjoyed your article as it concisely brought out the early response fortitude and risk that a business leader must take to reignite the creation of their passion. I do agree that Starbucks is a bit costly yet I find myself and my teenage children still taking time to settle in at one of their stores to just enjoy the atmosphere while drinking our favorite drinks.
I guess that our enjoyment is beyond the cost. Thanks for the read. I enjoyed reading this article. Howard definitely knows how to engage employees and customer communities. Between the two important things take place provision and consumption. Schultz has also maximized the Starbucks penetration in that space though I would argue there s room for innovation delivery wise . As a business person for thirty years not a consultant not an academic I have had the luxury of watching competitors come and go some on short order some after years. Then there are those companies who have survived and thrived s of years. It has been my view that culture emerges out of the combination of people the work and the customer.