Discover what Conversational Commerce is and how to use it in the customer jo...

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In today's competitive market, the purchasing decision is not just based on price . The experience provided plays an important role in this equation. Data suggests that more than 86% of consumers are prepared to spend more for a superior service experience, and the more expensive the item, the more they are willing to pay, according to research from PWC . In this sense, brands have noticed that the distance between a potential customer and a purchase is reduced when actions and information sources are simplified. This is where Conversational Commerce comes in! If your company is looking for out-of-the-box experiences that lead to meaningful connections , it's time to learn about Conversational Commerce . Simply put, this is a method that consists of improving the experience by establishing a good dialogue with your consumers . The power of messaging apps In recent years, applications have taken up a large space in people's lives. Communication, whether private or professional, is increasingly carried out through these messaging platforms.

In 2020, WhatsApp reached the mark of 100 billion messages delivered per day. As of June 2022, the Meta application, formerly Facebook, was estimated to have more than 2.26 billion unique users worldwide. With the popularization of chat applications, such as Facebook Messenger, WhatsApp, Telegram and WeChat, companies realized that reaching their potential consumers on the platform they are on is the most economical and effective strategy. You don't have to spend to Industry Email List convince your customers to check out your website when you can just meet them where they already are. Customers who have reached this level benefit greatly from the extra attention . Even if your customer's feedback is unfavorable, you still need to respond to it to keep the connection strong. 5. Advocacy This is the last step of the customer journey , and also the most difficult to achieve. Gaining an ambassador for your brand will encourage them to share their positive experiences and enthusiasm with friends and family.



Asking consumers for testimonials or product reviews is a great way to make them feel like they are part of the team. As a result, you will be strengthening these bonds. ChatGuru Now that you've discovered how to use conversational commerce and use it at each stage of the customer journey, it's time to learn about the best solution to put all of this into practice. ChatGuru is a technology company that provides companies with a WhatsApp management system . By integrating the WhatsApp Business API with your company's business number, you will be able to serve your consumers through a friendly and easy-to-use interface. Our platform offers a variety of technology solutions, such as automation , smart funnel and automatic service rotation, which will optimize the activities of your human agents. Plus, with ChatGuru , customers no longer have to wait for a salesperson to answer their questions, as chatbots are available to engage and guide through the sales funnel 24 hours a day.