That is a Bell of Advertising SEM Advertising (Adnction for...

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Start PPC campaigns What is a SEM Advertising (Ads) Advertising Campaign and How to Make It Work for Your Company? What is a SEM Advertising (Ads) Advertising Campaign and How to Make It Work for Your Company? 0 Ana Patricia GC Ana Patricia GC PPC campaigns 10/13/2023 How to develop a successful SEM campaign is a question that many online business owners ask themselves and at Kupakia we want to help you. Search Engine Marketing , also known as SEM, refers to the techniques that involve paying to display ads in any search engine . SEM advertising campaigns can be implemented through different platforms, but the most used by far is the SEM campaign on Google . For many businesses, creating and publishing their SEM campaigns on Google is an opportunity to attract traffic to websites and thus multiply conversions.

In this article you will be able to clear up doubts about SEM campaigns and advertising, you will learn the advantages of creating them with Google, as well as the step by step to design a Google SEM campaign . We tell you in Kupakia step by step. Table of Contents The 4 Most Used Types of SEM Campaigns that You Can Implement Benefits of Colombia Mobile Number List SEM Advertising Advertising Campaign Actions Steps to Run an SEM Campaign on Google with Strategy The 4 Most Used Types of SEM Campaigns that You Can Implement From Google Ads you can design various types of SEM campaigns depending on the objectives of the campaign itself and the channels you choose to reach your audience. Search Ads It is the most used type of SEM ADS campaign , and it consists of creating a series of text ads that are aimed at our target audience. In addition, they will have a set of relevant keywords with which we want our ads to be activated.



Once this is done, when the user performs a search with the chosen words, we will begin to compete with other advertisers who have chosen these same terms and the order in which each advertiser will appear in Google search engines will be resolved, according to the bid for the keyword that has been made.  Display Ads This type of SEM campaign is based on displaying banners , that is, showing graphic advertising to users while they browse a website. These websites can be Google properties or millions of pages independent of Google, but which are part of its display network. display ads for your SEM ADS campaigns  Shopping Ads These SEM ads are related to shopping ads, which are highly recommended for ecommerce. Keywords are not used in this type of campaign, although its results are also shown on the search network, since SEM ads are activated based on the product descriptions of your e-commerce.  Video Ads The main objective of a Google Ads Video SEM Strategy is to display video ads on YouTube, owned by Google. This type of campaign has segmentation options very similar to display campaigns, although it varies in its format, since it presents its own video ads .